MARKETING COMMUNICATIONS IN THE DIGITAL ERA
Editorial: Lots of fuss about CeBIT
Welcome to the special CeBIT edition of our newsletter. The Galaxy had a stand at the biggest technology trade show in the Southern Hemisphere.
At CeBIT we launched a new fast-turnaround service Galaxy Overnight (see online)
The all important Galaxy putting competition was kicked off by the Minister for Broadband, Communications and the Digital Economy, Senator Stephen Conroy (with zero consecutive putts, due to the pressure of photographers and the watching entourage, I gather). On day two, away from the spot light, Campbell Dobbin slipped in 12 putts in a row. In between golf, Campbell is CEO of an interesting out-of-the-box Intranet software company (see www.intranetdashboard.com). He went home with a chipping set.
Billy Curry, of TLC IT Group in Port Melbourne, won on day one, and has a putter and automatic ball return on the way to him. Melbournians are clearly good at sport. (We hope they are good at marketing and business too because we have just engaged a talented Melbournian – see launch section below).
The major prize draw, for everyone who managed to get one more putt in than the Minister, went to Irina Rabeja, of Electronics and Computers Consultancy. She has won a new PSP and Tiger Woods golf game.
Congratulations.
And thanks to all the friends, clients and colleagues who paid us a visit. For those of you interested in Direct Marketing, we will be getting out the putting matt and exhibiting Galaxy Overnight again at the ADMA Forum, June 25-27.
Cheers,
Mark Woodrow
Editor and CEO
The Galaxy
Galaxy Overnight – Stress relief for projects with a tight deadline.
If you are frantic, The Galaxy has built a new premium service where we work for you overnight.
The new service covers design (brochures and all types of visual brand applications) digital (online banner ads, splash pages, html newsletters and the like), advertising (such as magazine & press ads or online ads), presentations (professional powerpoint for that seminar or sales meeting you are doing tomorrow), copywriting (articles, ads, editing, online news etc) and production (where we get print or production formats, options and costs).
As the name suggests we do the work overnight, either using later shifts in the Sydney studio or engaging our new creative and digital team in Perth.
So brief us in the afternoon (by phone or online) and you can view the first draft or concepts by email the next morning.
To use the service you need to register at Galaxy Overnight.
(or send us your contact details to marketing@thegalaxy.com.au)
The request a quote and brief forms are all online. Or phone us on 1300 733 701. Bookings are essential so do let us know if you have an urgent job looming.
10, 9, 8, 7, 6, 5, 4, 3, 2, 1….we have lift off!
The Galaxy launches in Melbourne
Our mission controller Coco Griffiths-Poppa is gradually introducing Victorian businesses to the full services of The Galaxy.
As a launch pad we have an office in Toorak village – 42 Ross Street, Toorak VIC 3142.
Coco has extensive experience in marketing communications and management, both above and below-the-line (these are tricky advertising words, invented before ‘digital’ not-so-sure-where-the-line is anymore).
She has worked in both publishing and advertising, as a Marketing Manager for a major firm in Melbourne and for an international advertising agency (ie one that is much bigger than us). Recently Coco has also been a freelance stylist/producer in advertising.
If you would like to contact or meet with Coco, phone her on 03 8618 6822 or 0433 463 373 or email coco.griffiths@thegalaxy.com.au
Coffee Club
The topic for the next Coffee Club in Sydney is Employee Communications.
Expert Rodney Gray (visit http://www.employee-communication.com.au/) will elaborate on what works and what doesn’t in internal communications, over breakfast on Friday 20 June. The Coffee Club is an information sharing and network for professionals with an interest in marketing and communications.
If you are interested in coming along let us know by phone or email us at marketing@thegalaxy.com.au
Financial Year Calendar
Many of you will be familiar with the portfolio and desk top calendar. If you would like us to send you the latest version for the 2008/09 financial year, let us know by email marketing@thegalaxy.com.au (still a steal at zero dollars and nothing for postage – if you would like one to go to a colleague, then send their details)
Contact The
Galaxy
1-3 Derwent Street, Glebe, Sydney, NSW 2037 Australia
Ph: Sydney 02 9518 4700 / Melb 03 8618 6822
/ Perth 08 6313 3965
Email: marketing@thegalaxy.com.au
Web:
www.thegalaxy.com.au