Portfolio - Digital
Greenpeace
Market Position
Greenpeace is an independent organisation campaigning to ensure a
just, peaceful, sustrainable environment for future generations.
Project
Online campaigns and website design to support fundraising
activities.
Galaxy Role
Creative concepts, web animation, online design
(banners, emails and splash pages)
Target Audience
Existing Greenpeace supporters, current non-financial
supporters, other potential donors.
Achievement
Innovative viral animation drew over 10,000 votes and received online coverage in leading newspaper portals.
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Greenpeace
Market Position
Greenpeace is an independent organisation campaiging to ensure a just,
peaceful, sustainable environment for futuree generations.
Project
Online banner & email campaign
Galaxy Role
Creative, copywriting and online design
Target Audience
Potential online donors. Yahoo and Ninemsn users.
Older demographic than traditional support base.
Achievement
2 million impressions. Up
to 61.70% open rate for emails. Significant increase in regular and
one-off donations, specifically from the whales campaign.
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Avaya
Market Position
Worldwide leader in enterprise communications
Project
Ongoing eDM (electronic direct mail) campaigns to
engage with customers and prospects about events, products and services.
Galaxy Role
Copywriting, online design, html programming and
hosting
Target Audience
IT professionals and senior business decision makers
Achievement
A faster, better value way of getting campaigns to market. Increase in direct registrations for events through online.