Portfolio - Digital

Greenpeace

Market Position
Greenpeace is an independent organisation campaigning to ensure a just, peaceful, sustrainable environment for future generations.

Project

Online campaigns and website design to support fundraising activities.

Galaxy Role

Creative concepts, web animation, online design (banners, emails and splash pages)

Target Audience

Existing Greenpeace supporters, current non-financial supporters, other potential donors.

Achievement

Innovative viral animation drew over 10,000 votes and received online coverage in leading newspaper portals.

 

 

 

 

Greenpeace

Market Position
Greenpeace is an independent organisation campaiging to ensure a just, peaceful, sustainable environment for futuree generations.

Project

Online banner & email campaign

Galaxy Role

Creative, copywriting and online design

Target Audience

Potential online donors. Yahoo and Ninemsn users. Older demographic than traditional support base.

Achievement

2 million impressions. Up to 61.70% open rate for emails. Significant increase in regular and one-off donations, specifically from the whales campaign.

Avaya

Market Position
Worldwide leader in enterprise communications

Project

Ongoing eDM (electronic direct mail) campaigns to engage with customers and prospects about events, products and services.

Galaxy Role

Copywriting, online design, html programming and hosting

Target Audience

IT professionals and senior business decision makers

Achievement

A faster, better value way of getting campaigns to market. Increase in direct registrations for events through online.